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The Fingerprint

“All the news that's fit to Fingerprint”

Vol. 1 13 editions Filed daily

Latest edition · Nº 36 · Saturday, October 24, 2026

Netflix Opens Its Ad Tier to Trade Desk Audience Data

Advertisers buying Netflix through Kokai can target with first-party lists and third-party segments from November.

Platform Watch · Performance CTV · Partnership Signals · Regulatory Wire · Campaign Wire · Global Desk

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Back issues

Nº 35Nielsen to Buy DoubleVerify for $2.15 Billion18 dispatchesSaturday · 2026-08-08 Nº 34YouTube Tops $11B as Alphabet Raises AI Capex to $205B17 dispatchesSaturday · 2026-07-25 Nº 33Peacock Turns Its First Profit as NBCU Ad Revenue Jumps 55%20 dispatchesFriday · 2026-07-24 Nº 32Comcast to Spin Off NBCUniversal and Sky Into Standalone Company19 dispatchesTuesday · 2026-06-30 Nº 31OpenAI Debuts at Cannes, Declaring Itself an Advertising Business26 dispatchesFriday · 2026-06-26-cannes Nº 30Sky Agrees Terms to Buy ITV's Broadcast and Streaming Arm for £1.6bn16 dispatchesFriday · 2026-06-26 Nº 29Walmart Buys Vibe.co for $1.4B to Pull SMBs Into Streaming16 dispatchesTuesday · 2026-06-23 Nº 28Fox Bought Roku for Its Identity Graph, Not Its Shows16 dispatchesThursday · 2026-06-18 Nº 27Fox to Buy Roku for $22 Billion, Redrawing CTV14 dispatchesMonday · 2026-06-15 Nº 26Roku Explores Sale as $19B Ad Platform Draws Bidders16 dispatchesSaturday · 2026-06-13 Nº 25PubMatic Names MiQ Among First Partners In AI-In-The-Auction Layer17 dispatchesSunday · 2026-06-07 Nº 24Walmart Cracks Open CTV Data, Routes VIZIO Audiences To Yahoo DSP17 dispatchesSunday · 2026-05-31