Netflix Opens Its Ad Tier to Trade Desk Audience Data — The Fingerprint

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The global programmatic & Advanced TV market paper

The Fingerprint

Nº 36 Saturday, October 24, 2026 12 dispatches · 2 columns

What to watchNetflix's in-DSP measurement for Trade Desk buyers has no date; watch whether the November audience launch brings it, and whether the 2026 forecast cut slows partner integrations.

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