Walmart Buys Vibe.co for $1.4B to Pull SMBs Into Streaming — The Fingerprint

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The Fingerprint

Nº 29 Tuesday, June 23, 2026 16 dispatches · 2 columns

What to watchCannes set the agenda for the second half: watch whether the rival agentic-buying stacks — WPP's standards-led Buyer Agent, Horizon's open MCP layer, Stagwell's Media Machine and Warner Bros. Discovery's sell-side agents — converge on one interoperable protocol (a proposed standard is targeted for early 2027) or fracture into proprietary silos. The nearer cliff is the FTC's possible Amazon ad-auction suit, which reporting says could land as soon as this summer, alongside the EU AI Act's content-labelling duties turning binding on August 2.

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