Peacock Turns Its First Profit as NBCU Ad Revenue Jumps 55% — The Fingerprint

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The Fingerprint

Nº 33 Friday, July 24, 2026 20 dispatches · 2 columns

What to watchThree clocks run down inside a fortnight. In Oakland, Judge Martínez-Olguín hears the states' injunction bid against Paramount-Warner on August 3, and the FCC votes on scrapping the 39% national ownership cap three days later — two decisions in one week that between them set how many sellers the 2027 premium video market has, and how concentrated the local supply beneath it becomes. In Richmond, the Fourth Circuit hears argument on August 7 over whether party committees may buy broadcast at candidate rates, which decides how much midterm money stays on spot television and how much is pushed into connected TV after Labor Day. And on August 6 The Trade Desk reports its second quarter with a commercial leadership bench assembled ten days earlier — the first read on whether the largest independent buying platform is gaining or losing ground as premium CTV supply quietly opens up around it.

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