Fox Bought Roku for Its Identity Graph, Not Its Shows — The Fingerprint

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The Fingerprint

Nº 28 Thursday, June 18, 2026 16 dispatches · 2 columns

What to watchAn August compliance cliff is forming: the EU's AI Act labeling duties land August 2, California's data-broker deletions become enforceable August 1, and The Trade Desk has set August 31 to move its whole supply path to pod bidding. Together they reset what creative must disclose, what identity data survives, and how CTV breaks are bought — three deadlines that will define the second half.

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