Roku Explores Sale as $19B Ad Platform Draws Bidders — The Fingerprint

calvincollins · xyz

The Research The Ghost of Times Ad Tech The Pamphlets The Forecast Desk Connections The Receipts Glossary Quiz Wrapped About Search

The global programmatic & Advanced TV market paper

The Fingerprint

Nº 26 Saturday, June 13, 2026 16 dispatches · 2 columns

What to watchWhether a strategic buyer for Roku emerges — and whether it is a media owner, a retailer, or a Big Tech demand stack. The identity of the acquirer decides whether the largest open CTV pipeline in the US stays open to every DSP or gets pulled behind one buyer's walled garden.

← All editions · The Research Library